If drives us. If is a starting point. If is our muse.

If inspires us. If feeds our insatiable need to explore. Experiment. Mix things up and see what happens.

If is about unrelenting desire. To find out who we are, what makes the world tick, and how we can embrace our diversity and work together to solve problems. To make things in Oregon, America, the world – better. For everyone.

If is the energy that fuels everything at the University of Oregon, drives discovery, and makes Ducks, Ducks.

What if there was no if?